5 Reasons to Shop Small with Unitus

(3 Minute Read) — Your holiday shopping just got better! Unitus believes in the power of community—and the small businesses that power ours.

Since 2020, Unitus has highlighted 274 local small businesses through the #PDXUnites program on social media. When a local business is featured, followers can enter to win a gift card to support our small shops. To date, Unitus has donated more than $30,000 to our local small businesses by purchasing gift cards for those giveaways. 

As you kick off your holiday shopping, we invite you to shop local and support the vibrant small businesses that make our community unique. The power of shopping small creates a ripple effect throughout our neighborhoods; every dollar spent locally helps to strengthen our local economy. Here’s how supporting small businesses benefits everyone: 

Boosts the Local Economy 

When you shop at small businesses, more of your money stays within the community. Local businesses tend to source goods and services from other local providers, creating a cycle of economic benefit that supports jobs and encourages growth. 

Creates Local Jobs 

Small businesses are major employers, providing jobs for our friends, family, and neighbors. By choosing local, you’re directly contributing to job stability and economic opportunity in our community. 

Unique Finds, Personalized Service 

Local shops offer one-of-a-kind products, handmade items, and curated collections that big-box retailers simply can’t match. Plus, small business owners are passionate about what they do, which translates to better customer service and a more personalized shopping experience. 

Fosters Community Connections 

Shopping small helps you build relationships with local entrepreneurs who care about their customers and community. It’s about more than just transactions—it’s about connections and shared pride in the places we call home. 

Sustainability and Environmental Impact 

Local businesses often source locally, reducing the environmental footprint associated with shipping goods long distances. Plus, shopping close to home encourages walking or biking instead of driving, contributing to a greener planet. 

Are you ready to start supporting our local small businesses? Here are some tips to get you started: 

1. Plan Ahead: Make a list of local stores or markets you’d like to visit.
2. Use Social Media: Follow your favorite small businesses on social platforms to stay updated on special promotions and holiday events. Follow Unitus to see which local businesses are being showcased through #PDXUnites.
3. Spread the Word: Share your purchases and experiences online using hashtags like #ShopSmall and #SpendLocal to inspire others to join the movement. 

There may be something in it for you, too! We’re proud to partner with Small Shops Big Hearts for its annual raffle contest. When you download the Win Big Shop Small app, you can win entries by visiting and purchasing at participating Portland small businesses. Up for grabs: Blazers tickets, hotel stays, and more! 

At Unitus Community Credit Union, we’re proud to support small businesses by providing financial solutions tailored to their unique needs. We believe in the power of collaboration and community, and we encourage our members to invest in the local businesses that make the Portland area extraordinary. 

Together, we can help our communities thrive this holiday season and beyond. What local businesses are you planning to support? Tag us in your posts on social media to help spread the word about your favorite small shop!